What is a micro-documentary?
A micro-documentary is a 5-7 minute non-fiction film that tells a story cinematically. It's extremely effective for brands that want to connect with their audience in a real, non-sales way via social and other online platforms.
Our film, Boundary Breaker is an example of how companies can reach their audience by telling stories that matter to them.
Why should it be part of your marketing strategy?
If you want to be ahead of your competition and build a loyal following of customers and fans this is the way to do it. Brands that are rising to the top of their industry are taking the initiative and viewing themselves as a media company in addition to the product or service they sell. If you want to bring your fans back for more and create a loyal following, start viewing yourself as an entertainment company. What do your fans care about? What stories and experiences do they value? Go tell those stories! Not only will it bring them back to your site time and time again but it will keep you top of mind and turn you into the "cool brand" in their minds.
Explore if a micro-documentary is right for you
If you're interested in building your loyal followers by creating content they care about and want to share, let's talk. Before you jump into this you need to make sure you're ready to commit to taking on a new mindset of being a media company.
Let's set up a Discovery Call so we can learn more about the vision you have to leverage video for your brand and how we may be able to help. Click the link below to schedule a Discovery Call.