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Documentaries
THE SOURCE
With any great feat of human endurance comes the same question, "How did they do it?" The seemingly unstoppable elite ultra runner Courtney Dauwalter is no exception. The Source follows Courtney and her crew, made up of her husband, Dad and two close friends as she races the Tahoe 200 Trail Run. It gives viewers a front row seat to what it takes to run for two days straight and explores what makes Courtney capable of such inspiring feats of endurance.
GENRE 2030

GENRE 2030 IS A FILM SERIES PRODUCED BY MG&E THAT EXPLORES LIFE AND ENERGY IN MADISON, WI. WE WERE APPROACHED TO DIRECT THE FILMS FOR SEASON TWO. WE ARE SO PASSIONATE ABOUT THE PEOPLE IN OUR COMMUNITY AND THE AMAZING WORK THEY'RE DOING. IT WAS AN HONOR TO HIGHLIGHT THEIR STORIES.

CHECK OUT GENRE 2030 TO WATCH MORE FILMS AND LEARN MORE ABOUT THE GROUNDBREAKING FILM SERIES.

rolling deep

THERE ARE ULTRA RUNNERS AND THEN THERE ARE WINTER ULTRA RUNNERS. PETE WITUCKI IS ABOUT AS HARDCORE AS IT GETS. BRAVING MADISON'S SUB ZERO WINTERS AND TRAINING FOR SOME OF THE MOST FRIGID WINTER ULTRA RACES IN THE COUNTRY. THIS SHORT FILM EXPLORES HIS PASSION FOR RUNNING AND THE TRAINING PARTNERS THAT GET HIM THROUGH THE COLD MILES. 

TRAILTESSA SERIES
ICE AGE TRAIL ALLIANCE + REI

AN EVENT SERIES THAT FOCUSES ON GETTING WOMEN OUTSIDE?! WHAT'S NOT TO LOVE?

THE ICE AGE TRAIL IS A NATIONAL SCENIC TRAIL THAT WEAVES THROUGH WISCONSIN. IT'S MORE THAN 1,000 MILES LONG. THE ICE AGE TRAIL ALLIANCE PROTECTS, MANAGES AND FURTHERS THE TRAIL. THEY RECEIVED A GRANT FROM REI TO HOST A SERIES OF EVENTS THAT FOCUSED ON GETTING WOMEN OUTSIDE. WE WERE EXCITED TO HIGHLIGHT THESE EVENTS AND SHARE HOW IMPORTANT THESE INITIATIVES ARE IN BREAKING DOWN BARRIERS THAT KEEP WOMEN FROM GETTING OUTSIDE.